Belgium, a small country in the centre of Europe, is a place where cycling is not a sport or a pastime, it is a passion and a lifestyle. If you have ever raced a true Belgian Kermis, dreamt about it, or simply been engulfed by the cobbled Spring Classics, then you will clearly understand the meaning of a “Flandrien”. In Belgium, a Flandrien is the highest compliment bestowed upon a cyclist who embodies the country’s humble blue collar beginnings. BBC pays homage to these inspirational ‘hard men’ of cycling with a collection of apparel that reflects an artisan approach to craftsmanship. What you wear on or off the bike should motivate, inspire and truly attest your cycling passion.
Our Apparel is exclusive, prestigious, and committed.
Apparel. Inspired By Racing.